Tucson, Ariz., Businessman, Community Leader Dies.

Byline: Mary Vandeveire

Sep. 20--Community leader and successful Tucson businessman Diego A. Valenzuela died Friday at 69.

His family said he died of complications from a heart attack and stroke.

In addition to contributing to the community as a past president of the Arizona Historical Society and member of the D-M 50, an influential citizens group dedicated to saving the base, Valenzuela was known for creating one of Tucson's best-loved advertising slogans -- "Do you like chimichangas -- I mean, do you really like chimichangas?"

Valenzuela, an announcer in the early '50s for the University of Arizona rodeo team, made the pitch for the …